Mobile advertising has become the fastest growing revenue segment with global mobile ad spending expected to reach a record of USD 327.1 billion by the end of 2022. This figure marks an increase of 20 percent compared to the previous year. The spending is projected to reach nearly USD 399.6 billion by 2024 (Source : Statista). Telcos are yet…
Consumer needs are continuously evolving and demand for better products & services from brands and telcos are on the rise. 2021 has been a transformational year for them. Most of them are accelerating digitization of customer processes embracing moLotus breakthrough transformations. The moLotus ‘Big Technology’ is now an integral part of their digitization strategy, and…
Over the years video has transformed the way customers perceive, learn, engage, and transact. More brands are communicating with customers via mobile videos. During these pandemic times, customers are spending more time on their mobile devices. Therefore, it’s becoming even more important for brands to cater to their mobile experience ensuring leads. Telcos and Brands…
With digitalization and the advancement of technology, businesses are experiencing a global revolution. Businesses are experiencing many changes – thanks to digital marketing platforms. Brands are better equipped to connect with consumers via the internet and mobile devices seamlessly. Digital technologies are reshaping the customer’s experience fast. They are helping consumers make decisions wisely and in…
Shadow Marketing is about cutting corners with marketing activities when a brand cannot execute its campaigns easily and cost-effectively. moLotus Shadow Marketing simplifies, hastens, and upscales the delivery of marketing campaigns for brands with minimum costs involved. Telcos have been relying on multiple marketing channels like SMS, social media, email, etc. for running their advertising…
Mobile advertising is undergoing a complete makeover. It’s not just about reaching as many consumers as possible, rather it’s about reaching the right audience at the right time and making large high-margin revenues, higher Customer Lifetime Value, and ARPU. The best way to do this is by switching over to a proven real mobile advertising platform….
Telcos and Brands have been plagued by marketing inefficiencies like poor lead generation, unengaged customers, poor customer communication, ineffective legacy customer processes, and more — all leading to low revenues and high costs. As automation technology continues to evolve, the breakthrough moLotus automation capabilities are meeting the expectations of brand & telco marketers, doing away…
The Telcos and Brands are undergoing a period of significant transition. The silos and complexities in their legacy customer & business processes inhibit them from innovating at speed. moLotus has emerged as a strategic technology enabling rapid transformation of processes, driving high margin revenues, and improving efficiency with speed, agility, and cost savings. Marquee brands like CIMB Bank, Standard Chartered Bank, Panasonic,…
Telcos, globally, are facing increased competition, service saturation, cannibalization, and threat from OTT players. With technology accelerating at breakneck speed, moLotus empowered digitalization & revenue opportunity has emerged as the new cutting-edge solution. Relatively untouched — the direct marketing space has witnessed a breakthrough disruption with moLotus targeting this $350 Billion Direct Marketing opportunity (source: Statista). In addition, the platform is…
In spite of the proliferation of smartphones, tablets, and extensive mobile usage across the globe, telcos face a major challenge in improving their Average Revenue per User (ARPU) and Customer Lifetime Value. Increased competition among operators, service saturation, cannibalization, and threat from OTT players are significantly impacting telcos in terms of revenue realization, enhancing lifetime…
Social media today is a hotbed of hateful conversations and misinformation. Marketers’ boycott on social media is gaining momentum. A sizable majority of advertisers, previously spending huge chunks of their budgets on social media ad platforms like Facebook, Twitter, etc., desperately want a suitable alternative. Interestingly, the best alternative lies in moLotus mobile advertising with the number of smartphone…
Media, advertising and marketing has seen huge innovation and disruption by online and social platforms. Relatively direct marketing has had no innovation, thus the space is ripe for disruption – moLotus with its breakthrough tech and platform is targeting this $350 Billion Direct Marketing opportunity. (Source: Statista). In addition to $350 Billion, the platform also…
moLotus mgram — a breakthrough technology — has revolutionized the mobile advertising landscape by transforming the way brands promote, sell, manage processes, engage their customers, and maximize lifetime value. Mobile advertising has witnessed a tectonic shift with significant innovations coming in lately. Gone are the days of incompetent marketing platforms, contributing little to the efforts of…
Aiming towards digital transformation and superior customer engagement, moLotus advertising has surpassed digital advertising, with its unique capabilities. It has made immediate revenue generation a reality by delivering personalized rich media messages to existing customers via upselling, cross-selling & loyalty campaigns. For brands relying upon platforms like LinkedIn, Facebook, YouTube, etc. immediate revenue generation stands a distant…
Covid-19 Pandemic has dramatically transformed the marketing landscape in 2020, with customers forging new buying habits and upping their expectations for brands. Marketing has evolved just as much, with breakthrough platforms like moLotus fast replacing in-person experiences and campaign redesigns to acknowledge the new reality. The pandemic has resulted in a shift of advertising budget from traditional…