The Indonesian telecom sector is on a meteoric rise, with digital ad spending hitting USD 19.2 billion in 2022 – a staggering 5.02% growth from 2021(Source: Nielson). This growth story is fueled by the widespread adoption of smartphones, 5G technology, and an unshakable government commitment to digital infrastructure. Front-running Telcos like Indosat Ooredoo Hutchinson, Telkomsel,…
Vietnam’s Telecom Market is on a dynamic growth trajectory, with digital advertising spend rising to USD 1.15 billion in 2022 with a Year-on-Year change of 18.5%. Fueled by the National Digital Transformation Program, 5G network expansion, robust mobile penetration (145.8 million connections), and infrastructure enhancements, the telecom sector is set for a remarkable journey ahead….
Singapore-based mobile technology leader, Novosol, is making waves in the telecom industry, creating new revenue opportunities for Telcos in a quick span of three months via its breakthrough moLotus mobile video customer interaction platform – a GSM-based technology which reaches out directly to the inbox of all mobile handsets irrespective of phone type or model;…
Novosol, a mobile tech and advertising multinational has expanded its win-win partnerships with Asian telcos for leveraging the growing Global Advertising Spend USD 823 Billion (Source:Statista). Only the Indonesian Advertising Spend is IDR 259 Trillion (USD 18.5 Billion by source Neilson) that creates a big revenue opportunity for Indonesian telcos. moLotus – a breakthrough mobile…
With Indonesia going to the polls in 2024, political parties are gearing up to win the voters. Telcos in Indonesia are preparing to play a crucial role in the election, providing vital communication services to political parties, candidates, and voters. One innovative technology that could prove to be a game-changer in the 2024 election is…
Mobile advertising has become the fastest growing revenue segment with global mobile ad spending expected to reach a record of USD 327.1 billion by the end of 2022. This figure marks an increase of 20 percent compared to the previous year. The spending is projected to reach nearly USD 399.6 billion by 2024 (Source : Statista). Telcos are yet…
Consumer needs are continuously evolving and demand for better products & services from brands and telcos are on the rise. 2021 has been a transformational year for them. Most of them are accelerating digitization of customer processes embracing moLotus breakthrough transformations. The moLotus ‘Big Technology’ is now an integral part of their digitization strategy, and…
Over the years video has transformed the way customers perceive, learn, engage, and transact. More brands are communicating with customers via mobile videos. During these pandemic times, customers are spending more time on their mobile devices. Therefore, it’s becoming even more important for brands to cater to their mobile experience ensuring leads. Telcos and Brands…
With digitalization and the advancement of technology, businesses are experiencing a global revolution. Businesses are experiencing many changes – thanks to digital marketing platforms. Brands are better equipped to connect with consumers via the internet and mobile devices seamlessly. Digital technologies are reshaping the customer’s experience fast. They are helping consumers make decisions wisely and in…
Shadow Marketing is about cutting corners with marketing activities when a brand cannot execute its campaigns easily and cost-effectively. moLotus Shadow Marketing simplifies, hastens, and upscales the delivery of marketing campaigns for brands with minimum costs involved. Telcos have been relying on multiple marketing channels like SMS, social media, email, etc. for running their advertising…
Mobile advertising is undergoing a complete makeover. It’s not just about reaching as many consumers as possible, rather it’s about reaching the right audience at the right time and making large high-margin revenues, higher Customer Lifetime Value, and ARPU. The best way to do this is by switching over to a proven real mobile advertising platform….
Telcos and Brands have been plagued by marketing inefficiencies like poor lead generation, unengaged customers, poor customer communication, ineffective legacy customer processes, and more — all leading to low revenues and high costs. As automation technology continues to evolve, the breakthrough moLotus automation capabilities are meeting the expectations of brand & telco marketers, doing away…
The Telcos and Brands are undergoing a period of significant transition. The silos and complexities in their legacy customer & business processes inhibit them from innovating at speed. moLotus has emerged as a strategic technology enabling rapid transformation of processes, driving high margin revenues, and improving efficiency with speed, agility, and cost savings. Marquee brands like CIMB Bank, Standard Chartered Bank, Panasonic,…
Telcos, globally, are facing increased competition, service saturation, cannibalization, and threat from OTT players. With technology accelerating at breakneck speed, moLotus empowered digitalization & revenue opportunity has emerged as the new cutting-edge solution. Relatively untouched — the direct marketing space has witnessed a breakthrough disruption with moLotus targeting this $350 Billion Direct Marketing opportunity (source: Statista). In addition, the platform is…
In spite of the proliferation of smartphones, tablets, and extensive mobile usage across the globe, telcos face a major challenge in improving their Average Revenue per User (ARPU) and Customer Lifetime Value. Increased competition among operators, service saturation, cannibalization, and threat from OTT players are significantly impacting telcos in terms of revenue realization, enhancing lifetime…