Shadow Marketing is about cutting corners with marketing activities when a brand cannot execute its campaigns easily and cost-effectively. moLotus Shadow Marketing simplifies, hastens, and upscales the delivery of marketing campaigns for brands with minimum costs involved. Telcos have been relying on multiple marketing channels like SMS, social media, email, etc. for running their advertising…
Telcos, globally, are facing increased competition, service saturation, cannibalization, and threat from OTT players. With technology accelerating at breakneck speed, moLotus empowered digitalization & revenue opportunity has emerged as the new cutting-edge solution. Relatively untouched — the direct marketing space has witnessed a breakthrough disruption with moLotus targeting this $350 Billion Direct Marketing opportunity (source: Statista). In addition, the platform is…
In spite of the proliferation of smartphones, tablets, and extensive mobile usage across the globe, telcos face a major challenge in improving their Average Revenue per User (ARPU) and Customer Lifetime Value. Increased competition among operators, service saturation, cannibalization, and threat from OTT players are significantly impacting telcos in terms of revenue realization, enhancing lifetime…