The Indonesian telecom sector is on a meteoric rise, with digital ad spending hitting USD 19.2 billion in 2022 – a staggering 5.02% growth from 2021(Source: Nielson). This growth story is fueled by the widespread adoption of smartphones, 5G technology, and an unshakable government commitment to digital infrastructure. Front-running Telcos like Indosat Ooredoo Hutchinson, Telkomsel,…
Vietnam’s Telecom Market is on a dynamic growth trajectory, with digital advertising spend rising to USD 1.15 billion in 2022 with a Year-on-Year change of 18.5%. Fueled by the National Digital Transformation Program, 5G network expansion, robust mobile penetration (145.8 million connections), and infrastructure enhancements, the telecom sector is set for a remarkable journey ahead….
With digitalization and the advancement of technology, businesses are experiencing a global revolution. Businesses are experiencing many changes – thanks to digital marketing platforms. Brands are better equipped to connect with consumers via the internet and mobile devices seamlessly. Digital technologies are reshaping the customer’s experience fast. They are helping consumers make decisions wisely and in…
Telcos and Brands have been plagued by marketing inefficiencies like poor lead generation, unengaged customers, poor customer communication, ineffective legacy customer processes, and more — all leading to low revenues and high costs. As automation technology continues to evolve, the breakthrough moLotus automation capabilities are meeting the expectations of brand & telco marketers, doing away…
The Telcos and Brands are undergoing a period of significant transition. The silos and complexities in their legacy customer & business processes inhibit them from innovating at speed. moLotus has emerged as a strategic technology enabling rapid transformation of processes, driving high margin revenues, and improving efficiency with speed, agility, and cost savings. Marquee brands like CIMB Bank, Standard Chartered Bank, Panasonic,…
Telcos, globally, are facing increased competition, service saturation, cannibalization, and threat from OTT players. With technology accelerating at breakneck speed, moLotus empowered digitalization & revenue opportunity has emerged as the new cutting-edge solution. Relatively untouched — the direct marketing space has witnessed a breakthrough disruption with moLotus targeting this $350 Billion Direct Marketing opportunity (source: Statista). In addition, the platform is…
moLotus mgram — a breakthrough technology — has revolutionized the mobile advertising landscape by transforming the way brands promote, sell, manage processes, engage their customers, and maximize lifetime value. Mobile advertising has witnessed a tectonic shift with significant innovations coming in lately. Gone are the days of incompetent marketing platforms, contributing little to the efforts of…
Aiming towards digital transformation and superior customer engagement, moLotus advertising has surpassed digital advertising, with its unique capabilities. It has made immediate revenue generation a reality by delivering personalized rich media messages to existing customers via upselling, cross-selling & loyalty campaigns. For brands relying upon platforms like LinkedIn, Facebook, YouTube, etc. immediate revenue generation stands a distant…
Covid-19 Pandemic has dramatically transformed the marketing landscape in 2020, with customers forging new buying habits and upping their expectations for brands. Marketing has evolved just as much, with breakthrough platforms like moLotus fast replacing in-person experiences and campaign redesigns to acknowledge the new reality. The pandemic has resulted in a shift of advertising budget from traditional…