The Indonesian telecom sector is on a meteoric rise, with digital ad spending hitting USD 19.2 billion in 2022 – a staggering 5.02% growth from 2021(Source: Nielson). This growth story is fueled by the widespread adoption of smartphones, 5G technology, and an unshakable government commitment to digital infrastructure. Front-running Telcos like Indosat Ooredoo Hutchinson, Telkomsel,…
Vietnam’s Telecom Market is on a dynamic growth trajectory, with digital advertising spend rising to USD 1.15 billion in 2022 with a Year-on-Year change of 18.5%. Fueled by the National Digital Transformation Program, 5G network expansion, robust mobile penetration (145.8 million connections), and infrastructure enhancements, the telecom sector is set for a remarkable journey ahead….
Singapore-based mobile technology leader, Novosol, is making waves in the telecom industry, creating new revenue opportunities for Telcos in a quick span of three months via its breakthrough moLotus mobile video customer interaction platform – a GSM-based technology which reaches out directly to the inbox of all mobile handsets irrespective of phone type or model;…
Novosol, a mobile tech and advertising multinational has expanded its win-win partnerships with Asian telcos for leveraging the growing Global Advertising Spend USD 823 Billion (Source:Statista). Only the Indonesian Advertising Spend is IDR 259 Trillion (USD 18.5 Billion by source Neilson) that creates a big revenue opportunity for Indonesian telcos. moLotus – a breakthrough mobile…
Mobile advertising has become the fastest growing revenue segment with global mobile ad spending expected to reach a record of USD 327.1 billion by the end of 2022. This figure marks an increase of 20 percent compared to the previous year. The spending is projected to reach nearly USD 399.6 billion by 2024 (Source : Statista). Telcos are yet…
Mobile advertising is undergoing a complete makeover. It’s not just about reaching as many consumers as possible, rather it’s about reaching the right audience at the right time and making large high-margin revenues, higher Customer Lifetime Value, and ARPU. The best way to do this is by switching over to a proven real mobile advertising platform….
Telcos, globally, are facing increased competition, service saturation, cannibalization, and threat from OTT players. With technology accelerating at breakneck speed, moLotus empowered digitalization & revenue opportunity has emerged as the new cutting-edge solution. Relatively untouched — the direct marketing space has witnessed a breakthrough disruption with moLotus targeting this $350 Billion Direct Marketing opportunity (source: Statista). In addition, the platform is…
Social media today is a hotbed of hateful conversations and misinformation. Marketers’ boycott on social media is gaining momentum. A sizable majority of advertisers, previously spending huge chunks of their budgets on social media ad platforms like Facebook, Twitter, etc., desperately want a suitable alternative. Interestingly, the best alternative lies in moLotus mobile advertising with the number of smartphone…
moLotus mgram — a breakthrough technology — has revolutionized the mobile advertising landscape by transforming the way brands promote, sell, manage processes, engage their customers, and maximize lifetime value. Mobile advertising has witnessed a tectonic shift with significant innovations coming in lately. Gone are the days of incompetent marketing platforms, contributing little to the efforts of…
Covid-19 Pandemic has dramatically transformed the marketing landscape in 2020, with customers forging new buying habits and upping their expectations for brands. Marketing has evolved just as much, with breakthrough platforms like moLotus fast replacing in-person experiences and campaign redesigns to acknowledge the new reality. The pandemic has resulted in a shift of advertising budget from traditional…