Mobile advertising has become the fastest growing revenue segment with global mobile ad spending expected to reach a record of USD 327.1 billion by the end of 2022. This figure marks an increase of 20 percent compared to the previous year. The spending is projected to reach nearly USD 399.6 billion by 2024 (Source : Statista). Telcos are yet…
Telcos and Brands have been plagued by marketing inefficiencies like poor lead generation, unengaged customers, poor customer communication, ineffective legacy customer processes, and more — all leading to low revenues and high costs. As automation technology continues to evolve, the breakthrough moLotus automation capabilities are meeting the expectations of brand & telco marketers, doing away…
Social media today is a hotbed of hateful conversations and misinformation. Marketers’ boycott on social media is gaining momentum. A sizable majority of advertisers, previously spending huge chunks of their budgets on social media ad platforms like Facebook, Twitter, etc., desperately want a suitable alternative. Interestingly, the best alternative lies in moLotus mobile advertising with the number of smartphone…
Aiming towards digital transformation and superior customer engagement, moLotus advertising has surpassed digital advertising, with its unique capabilities. It has made immediate revenue generation a reality by delivering personalized rich media messages to existing customers via upselling, cross-selling & loyalty campaigns. For brands relying upon platforms like LinkedIn, Facebook, YouTube, etc. immediate revenue generation stands a distant…